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March 2022
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Snapshots 4 MIN.

CUSTOMER TESTIMONIALS

We take a deep dive into the heart of the Safran community to see how our people contribute directly to improving customer relations day after day.

Alexandre Thily

Senior VP, Sales & Marketing, Safran Data Systems
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“I joined Safran Data Systems – at the time a subsidiary of Zodiac Aerospace – in 2007 as sales engineer. The job had it all: working in the space market, dealing with high-profile customers, selling outstanding products, and being part of a globally renowned company! I’ve pursued my career in the company, still in sales & marketing. As my product and customer portfolio has grown year by year, I’ve gradually become a team leader. I’ve been fortunate to be able to build my team around a fine group of men and women with a keen commercial sense, who are passionate about their products, customers and markets, and all share the same long-term commitment. They form effective tandems with our technical experts.”

“So, what’s next? Safran Electronics & Defense’s newly created Space department gives it the resources to win a share of these fast-growing markets.”

Safran Data Systems

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Pierre Dickeli

Safran General Delegate in India
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“In 2019, I was appointed Safran General Delegate in India and CEO of Safran India Private Limited. I’ve worked on international assignments for many years now. I enjoy the challenge of adapting to a new country and getting to grips with its business and management practices. Today, my role is to bolster Safran’s presence in India and raise its profile among local institutional organizations, customers and local firms. In particular, this involves identifying risks, stakeholders and opportunities, as well as monitoring changes in the Indian aerospace market. My objective is to help the Group tailor its strategy to local requirements and strengthen its presence here. The Covid-19 crisis led to a radical change in my role as General Delegate. Early on, I had to take over from colleagues who couldn’t come into work, coordinating projects and working with them to ensure continuity. This meant liaising even more intensely with Safran’s eight companies in India, resulting in closer ties and enhanced cooperation.”

“Today, my role is to bolster Safran’s presence in India and raise its profile among local institutional organizations, customers and local firms.”

XiaoCao Hu

Senior VP, Sales & Marketing China, Safran Test Cells
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“Safran Test Cells is committed to working closely with its customers, whose requirements vary quite a lot. That’s why the Safran Test Cells office expanded significantly in China in recent years, keeping pace with evolving needs in the domestic market. We’ve gone from a single representative to seven full-time members of staff. This was partly due to the pandemic, since, like in most other countries, China closed in on itself. I love my job! In some ways, I act as the eyes and ears of my colleagues in Belgium and the United States. My role is to work hand-in-hand with customers and ensure their needs are fully understood, and also make sure they’re fully aware of our requirements. Travel is still tricky, so my presence here, plus my knowledge of the language and the culture, are all the more important. I contribute directly to ensuring that we listen carefully, and respond swiftly to customers’ needs.”

“Being at the heart of the Chinese market is crucial to really understanding our customers and their specific project requirements. With our local office, Safran Test Cells has become a pivotal provider to Chinese customers. We can respond swiftly to requests, working in the same time zone and in the same language. It’s a huge competitive advantage!”

Guillaume de Jaham

Head of Technical Support, Safran Nacelles, Malaysia
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“I handle the technical queries we receive on a daily basis from airlines across the region who operate planes equipped with our nacelles. I pass on their requests to the support teams in France, ensuring that they get a response within the agreed time. Responsiveness, autonomy and transparency are the keys to customer satisfaction. In addition, each time a new plane enters service, like for example the Airbus A320neo and the A330neo, I meet with the operator to explain how our nacelles work. This local presence is really important. It helps us build trust with the airline’s maintenance teams, who are then more likely to call on us when they need support.”

“Digital tools have transformed our relationships with customers, making everything so much smoother. Damage reports can now be filled out online, rather than in a complicated Excel file, and the remote maintenance video service, which works like online tutorials, is a huge plus. Digital tools paired with regular contact are the keys to customer satisfaction.”

Theresse Pereira

Program Coordinator, Safran Seats

“I’m the main contact for Singapore Airlines, based in Singapore. It’s my job to ensure customer satisfaction, primarily by overseeing the effective delivery of retrofit programs and aftersales support for our products, which are mainly economy, premium economy and first-class seats. I work closely with my colleagues in Gainesville (Texas, USA) and Cwmbran (UK), with all teams ranging from Engineering to Programs, to resolve in-service issues as quickly as possible. In my four years as the key liaison between Singapore Airlines and Safran Seats production plants, I’ve seen a noticeable improvement in customer relations thanks to our more unified approach. A seat that’s been withdrawn from service is not generating revenue for the airline, resulting in a negative impact on brand image. In product support, it’s our duty to work closely with the customer to provide the best possible service – the key performance indicator.”

“Our goal is to ensure seats are available for passengers”.