Customer relationships, a vital asset on the road to recovery
- Snapshots 4 MIN.
We take a deep dive into the heart of the Safran community to see how our people contribute directly to improving customer relations day after day.
- Story 6 MIN.
Safran’s new customer relationship management (CRM) project, dubbed “ConeCT” and launched in the first quarter of 2021, is one practical outcome of the digital transformation roadmap defined and coordinated by Frédéric Verger, Safran Vice President, Digital and Information Systems, in conjunction with the Executive Committee.
- Photo Report 7 MIN.
2021 was a record-breaking year for the Rafale! Export customers ordered 278 of the latest Dassault multirole fighter, which incorporates products from 12 different Safran companies.
- Vision 6 MIN.
The emergence of new players in the new mobilities marketplace has transformed the way Safran teams approach customer relations. Being more agile, promoting our technological leadership and proposing off-the-shelf solutions and integrated packages — that’s how we set about conquering a new market.
- Interview 3 MIN.
As a pioneer in by-the-hour contracts, Safran Helicopter Engines continues to evolve its services strategy to better support its customers. Sébastien Jaulerry, EVP Support Services, tells us more about new solutions, innovations, digitalization and other transformations.
- Success 3 MIN.
Safran Data Systems, the specialist in instrumentation, telemetry, space communications and space surveillance, had to reinvent its ties with customers in the wake of the pandemic. Both sales & marketing and customer relations were thrown off balance by the lack of direct contacts abroad. We had to adapt very quickly, as shown below.
- Insight 4 MIN.
The maintenance, repair and overhaul (MRO) of CFM56 and LEAP engines, already a solid business segment at Safran Aircraft Engines, will continue its strong growth in 2022 and beyond.
- Best practices 3 MIN.
In 2020 Safran Seats launched Safran Create, an innovative co-creation service for airlines. Its purpose is to more accurately identify end-customers’ needs that they haven’t formally defined so that the seats we design better suit their requirements, thus minimizing the risks of developing something that misses the target.
- Perspective 10 MIN.
- At a glance 4 MIN.
The transformation of customer relations at Safran often depends on digitalization and reorganization. Here are some of the innovative projects and actions being rolled out at Safran Nacelles, Safran Test Cells, Safran Electronics & Defense and Safran Aerosystems.
